The Director of Social Media is a data-driven leader responsible for managing a team of social media specialists to promote the Lennar brand on multiple social media channels such as Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn and more. This role will define Lennar’s customer engagement strategy through organic and paid channels to turn customers into fans, and fans into advocates. Most importantly, the Director of Social media will be an expert in using real-time data, analytics, and insights to measure performance, inform new strategies, and identify new opportunities – all while keeping up with the rapidly changing social media landscape. #CB
Social Media Strategy and Campaign Management
Customer Engagement Strategy, Audience and Reputation Management
Measure and Analyze
Evolving Social Media Landscape/Always Be Learning
Requires the ability to work in excess of eight hours per day in the confined quarters of an office. Also requires the ability to operate a motor vehicle, climb stairs, bend, stoop, reach, lift, move and/or carry items that are less than 50 pounds. Finger dexterity required in operating a computer keyboard and a calculator. Office work requires sitting at a computer monitor for extended periods of time, completing paperwork, meeting with team members, vendors and partners and to receive/return phone messages. Standing is required for filing and copying.
This position outlines the basic tasks and requirements for the position noted. It is not a comprehensive listing of all job duties of the associates.
Management reserves the right to change the duties and responsibilities set forth herein at any time.