• Regional Marketing Manager

    Job ID
    2018-4674
    Category
    Marketing
    Location
    Atlanta, GA
  • Overview

    The Regional Marketing Manager is responsible for the oversight and support of the Regional and Division Level marketing and communication strategies with a focus on efficiencies and strategy implementation.  The Regional Marketing Manager will work closely with Division Leadership to insure that marketing efforts are compliant, strategic and implemented as effectively as possible.

    Responsibilities

    • Direct the Regions overall marketing and public relations efforts in partnership with Corp. Mktg. Team.
    • Lead, coach, mentor and manage individuals and team to ensure top performance of all team members in achieving desired results while finding efficient and effective solutions that create overall organizational value
    • Partner in the development and execution of Realtor involvement and outreach programs.
    • Support the strategy development of Regional and Division level events. Facilitate post-event analysis and drive change based on results.
    • Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.
    • Insure that community and Welcome Home Center signage is compliant with Lennar branding.
    • Work with Directors of Sales to manage and continuously develop the Divisions’ Inventory Home Sales effort
    • Support the production of Divisions’ “In-Site” technical presentations to assure on-time completion prior to new community openings.
    • Partner with Division Marketing Teams to in researching and implementing new opportunities to promote the division’s communities, as well as fine-tune and improve existing digital campaigns
    • Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends
    • Model Merchandising – Insure consistency in excellence work closely with model home decorators and Directors of Sales on colors, layout of furniture in model homes
    • Support Division Marketing teams with strategy and implementation as they work closely with model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist.
    • Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts within Divisions on an individual, quarterly and annual basis. Present findings to Divisions and Region in order to support business plan development, forecasting and future implementation.
    • Utilize assessment results to decrease marketing spend Region-wide

    Qualifications

    • Bachelor’s Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.
    • Homebuilding and/or Commercial Real Estate Experience Preferred.
    • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
    • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.
    • Intermediate or Expert level knowledge of Microsoft Office
    • Experience with Google Analytics, Sprinklr Required
    • Valid driver’s license and good driving record
    • Valid auto insurance coverage
    • Ability to prepare written documentation and complete contract negotiations

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